Prospecting for valuable evidence: why scholarly research can be a goldmine for managers

Robert I. Sutton is a Professor in the Department of Management Science and Engineering and Co‐Director, Center for Work, Technology, and Organization at Stanford University (bobsut@Stanford.edu and http://www.stanford.edu/∼bobsut). He is the author of Weird Ideas That Work: 11½ Practices for Promoting, Managing, and Sustaining Innovation (The Free Press, 2002) and co‐author (with Jeffrey Pfeffer) of The Knowing‐Doing Gap (Harvard Business School Press, 2000). Pfeffer and Sutton are currently writing Dangerous Half‐Truths: The Case for Evidence‐Based Management.