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Purpose

To present the highlights of The Association for Strategic Planning's 2004 conference, “Strategy in a Turbulent World”.

Design/methodology/approach

S&L Contributing Editor Stan Abraham attended the conference and selected the most interesting presentations for his report.

Findings

Highlights include: Dwight Allen, “Globalization at risk,” David La Piana, “Nonprofit organizations,” Peter Bershatsky, “Managing innovation,” and Doug Randall, “Imagine the future.”

Research limitations/implications

These are conference presentations with various research methodologies.

Originality/value

In his presentation, Dwight Allen suggests that great uncertainty exists as to how international or global trade might develop. Faced with such uncertainty, strategists should undertake scenario planning to develop flexible strategies that can be implemented in a variety of futures.

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