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Purpose

This paper highlights the importance of executives taking a timeout to reflect – and to build that habit into their work routines.

Design/methodology/approach

It is based on extensive observation of and discussion with executives.

Findings

Most are so immersed in action and decision‐making that they have no time to think. The paper considers some of the barriers to pragmatic reflection and proposes ways round them – the aim being to help executives practice a new “learning cycle.”

Practical implications

Many executives are deluding themselves that their current mode of operation is sustainable. They must realize that they sometimes need to stop in order to progress.

Originality/value

The more turbulent the context, the higher the need for executives to reassess their priorities and the effort they require, and to develop a fresh perspective. Paradoxically, the less they can afford the time, the more they need to make the investment. Taking time out from the fray has become a matter of survival.

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