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Purpose

Environmental uncertainty threatens many companies. This paper seeks to offer a strategic model to help imperiled firms overcome employee inertia, counter competitive forces, and speed organizational renewal.

Design/methodology/approach

The paper presents a change model which outlines five major steps, each comprised of three elements. Examples from the field illustrate sequential stages of the cycle.

Findings

This framework aligns human resources and organizational processes. By adhering to this approach, leaders can become transformational change agents.

Practical implications

The proposed strategic format evolved from face‐to‐face discussions with exemplary turnaround leaders. In their visits to the author's classroom over the last six years, they offered insights that should prove beneficial to other leaders in turnaround situations.

Originality/value

The paper extends existing business models by providing a comprehensive set of action steps to engage all organizational members.

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