– The author has found that some companies are learning to thrive by adopting a customer-centric model of continuous innovation. He describes their practices.
– These masters of the new creative economy have abandoned many of the major pillars of twentieth century management thinking. The author describes the new principles of the radical management agenda.
– Ten dramatic shifts in management thinking have occurred. The author offers a blueprint for transition from the old to the new perspective.
– Leaders must give more attention to competing on the basis of value they are adding to customers, not simply how efficient they are.
– In the emerging creative economy, competitive advantage is increasingly transient. Today organizations can only survive by continuously satisfying the changing needs of the customer. The author provides a blueprint for action.
