The authors address how a combination of artificial intelligence (AI) and cognitive computing --- adaptive data management systems that monitor, analyze, make decisions and learn -- will transform businesses, work and customer offerings.
A survey of 6,050 C-suite executives worldwide identified a small group of cognitive innovators and revealed what they are doing differently.
Cognitive innovators identify customer satisfaction, retention, acquisition and revenue growth as the primary rationale for embracing cognitive technologies.
Cognitive computing systems are already helping make sense of the deluge of data spawned by ordinary commerce because they are able to adapt and learn.
The authors offer a four-step approach to cognitive computing innovation based on their research findings.
