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Purpose

The purpose of this article is to show how companies that embraced the Agile management mindset succeeded at continuous innovation.

Design/methodology/approach

The article describes the processes and mindsets of companies that successfully and unsuccessfully adopted post-bureaucratic management models.

Findings

Pioneering companies that have adopted a post-bureaucratic mindset are obsessed with adding more value for customers and end-users.

Practical implications

A case example of the model in practice is included.

Originality/value

The article recounts the problems and advantages of both top-down and bottom-up adoption of Agile management concepts and practices.

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