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Purpose

To implement a customer-centric vision in the digital era requires leadership that champions principles, processes and practices that promote customer value and corporate agility.

Design/methodology/approach

In the digital age organization the CEO’s job description, and those of all the leadership team, will require radical redesign.

Findings

A successful digital-age CEO is an entrepreneur with a passion for creating new value for customers and a preoccupation with strategic agility and discerning new business opportunities.

Practical/implications

Perhaps the most critical feature of digital-era CEOs’ jobs is their focus on the continuous creation of new businesses.

Originality/value

A successful digital-age CEO is an entrepreneur with a passion for creating new value for customers and a preoccupation with strategic agility and discerning new business opportunities.

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