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Purpose

The transition from shareholder value primacy to customer-centricity is a multi-dimensional challenge for leaders.

Design/methodology/approach

Five books that provide guidance.by insiders are suggested.

Findings

Nadella confronted culture on day one and announced that from then on, the culture would be one of collaboration and finding mutually profitable solutions. Instead of an “us vs. them,” paradigm, it would be “us with them.”

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