How to prepare for ten process and content challenges of scenario planning Available to Purchase

Scenario planners likely need to unshackle themselves from their current mindsets when trying to divine how consumers, media, rivals or political leaders might behave in the future. One reason is that we have a limited capacity to imagine new realities. With this in mind, what are some practical challenges that managers need to mindful of when conducting scenario planning exercises? It’s important to distinguish between process challenges on the one hand and content pitfalls on the other. The role various biases might play will depend on the organizational settings, the stakeholders involved and the issues to be addressed. This is...