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Purpose

Managing difficult conversations about new technology integration is crucial for businesses that must adopt disruptive innovations while maintaining organizational integrity. This article explores the “technology integrity” challenge, which involves preserving identity, operational, and relational aspects of business integrity during the new technological integration process. Using Generative AI as an illustrative case, the article provides a six-stage conversation framework, covering authenticity, direction, unification, scalability, transparency, and ethics, to guide organizations in conducting empathetic, inclusive dialogues with internal and external stakeholders.

Design/methodology/approach

This is a conceptual paper for a practitioner audience.

Findings

The article provides a six-stage conversation framework, covering authenticity, direction, unification, scalability, transparency, and ethics to guide organizations in conducting empathetic, inclusive dialogues with internal and external stakeholders.

Originality/value

This article explores the “technology integrity” challenge, which involves preserving identity, operational, and relational aspects of business integrity during the new technological integration process. This is particularly critical for organizations integrating AI technologies.

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