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Gautam Parasnis

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Journal Articles

From social media to Social CRM: reinventing the customer relationship

Carolyn Heller Baird, Gautam Parasnis

Journal: Strategy & Leadership

Strategy & Leadership (2011) 39 (6): 27–34.

https://doi.org/10.1108/10878571111176600

Published: 08 November 2011

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Journal Articles

From social media to social customer relationship management

Carolyn Heller Baird, Gautam Parasnis

Journal: Strategy & Leadership

Strategy & Leadership (2011) 39 (5): 30–37.

https://doi.org/10.1108/10878571111161507

Published: 06 September 2011

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Print ISSN 1087-8572

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