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Journal Articles

Rethinking manufacturer−dealer collaborations to unlock the value of digital offerings

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Johanna Knapp, Heiko Gebauer, Felix Wortmann
Journal: Strategy & Leadership
Strategy & Leadership 1–22.
https://doi.org/10.1108/SL-03-2025-0039
Published: 06 April 2026
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Journal Articles

Entering the Chinese mid‐market segment: key to long‐term success?

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Heiko Gebauer, Thomas Fischer, Elgar Fleisch
Journal: Strategy & Leadership
Strategy & Leadership (2009) 37 (5): 31–39.
https://doi.org/10.1108/10878570910986461
Published: 04 September 2009
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