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Journal Articles

Measuring the true ROI of marketing dollars

Mark McNeilly

Strategy & Leadership (2009) 37 (5)

https://doi.org/10.1108/sl.2009.26137eae.002

Published: 04 September 2009

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Journal Articles

George Washington's innovative leadership: lessons executives can learn from America's first commander-in-chief

Mark McNeilly

Strategy & Leadership (2008) 36 (2)

https://doi.org/10.1108/sl.2008.26136bab.002

Published: 07 March 2008

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Journal Articles

Advice from history's strategic thinkers

Mark McNeilly

Strategy & Leadership (2005) 33 (2)

https://doi.org/10.1108/sl.2005.26133bae.001

Published: 01 April 2005

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Journal Articles

IBM’s Think strategy – melding strategy and branding

Kevin Clark, Mark McNeilly

Strategy & Leadership (2004) 32 (2): 44–48.

https://doi.org/10.1108/10878570410525225

Published: 01 April 2004

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Journal Articles

How one man ruled the known world

Mark McNeilly

Strategy & Leadership (2003) 31 (3)

https://doi.org/10.1108/sl.2003.26131cae.002

Published: 01 June 2003

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Journal Articles

Gathering information for strategic decisions, routinely

Mark McNeilly

Strategy & Leadership (2002) 30 (5): 29–34.

https://doi.org/10.1108/10878570210442533

Published: 01 October 2002

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Measuring the true ROI of marketing dollars

George Washington's innovative leadership: lessons executives can learn from America's first commander-in-chief

Advice from history's strategic thinkers

IBM’s Think strategy – melding strategy and branding

How one man ruled the known world

Gathering information for strategic decisions, routinely

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