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Journal Articles

Three keys to groundbreaking growth: a demand innovation strategy, nurturing practices, and a chief growth officer

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Adrian Slywotzky, Richard Wise
Journal: Strategy & Leadership
Strategy & Leadership (2003) 31 (5): 12–19.
https://doi.org/10.1108/10878570310492014
Published: 01 October 2003
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Journal Articles

Demand innovation: GM’s OnStar case

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Adrian Slywotzky, Richard Wise
Journal: Strategy & Leadership
Strategy & Leadership (2003) 31 (4): 17–22.
https://doi.org/10.1108/10878570310483942
Published: 01 August 2003
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