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Journal Articles

Into the eXperience-verse: the strategic frontier of cloud business innovation and value co-creation

Venkat Ramaswamy, Krishnan Narayanan

Strategy & Leadership (2022) 50 (5): 25–31.

https://doi.org/10.1108/SL-06-2022-0061

Published: 08 July 2022

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Journal Articles

How companies can learn to operate as co-creational, adaptive, “living” enterprises

Venkat Ramaswamy, Maarten K. Pieters

Strategy & Leadership (2021) 49 (2): 3–8.

https://doi.org/10.1108/SL-01-2021-0009

Published: 15 February 2021

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Journal Articles

Leading the experience ecosystem revolution: innovating offerings as interactive platforms

Venkat Ramaswamy

Strategy & Leadership (2020) 48 (3): 3–9.

https://doi.org/10.1108/SL-01-2020-0014

Published: 13 March 2020

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Journal Articles

Building a culture of co-creation at Mahindra

Venkat Ramaswamy, Naveen Chopra

Strategy & Leadership (2014) 42 (2): 12–18.

https://doi.org/10.1108/SL-01-2014-0005

Published: 11 March 2014

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Journal Articles

Strategy and co-creation thinking

Venkat Ramaswamy, Kerimcan Ozcan

Strategy & Leadership (2013) 41 (6): 5–10.

https://doi.org/10.1108/SL-07-2013-0053

Published: 04 November 2013

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Journal Articles

Competing through co‐creation: innovation at two companies

Venkat Ramaswamy

Strategy & Leadership (2010) 38 (2): 22–29.

https://doi.org/10.1108/10878571011029028

Published: 09 March 2010

View article titled, Competing through co‐creation: innovation at two companies

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Journal Articles

Leading the transformation to co‐creation of value

Venkat Ramaswamy

Strategy & Leadership (2009) 37 (2): 32–37.

https://doi.org/10.1108/10878570910941208

Published: 06 March 2009

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Journal Articles

Co‐creating value through customers' experiences: the Nike case

Venkat Ramaswamy

Strategy & Leadership (2008) 36 (5): 9–14.

https://doi.org/10.1108/10878570810902068

Published: 05 September 2008

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Journal Articles

Co‐creating unique value with customers

C.K. Prahalad, Venkat Ramaswamy

Strategy & Leadership (2004) 32 (3): 4–9.

https://doi.org/10.1108/10878570410699249

Published: 01 June 2004

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Into the eXperience-verse: the strategic frontier of cloud business innovation and value co-creation

How companies can learn to operate as co-creational, adaptive, “living” enterprises

Leading the experience ecosystem revolution: innovating offerings as interactive platforms

Building a culture of co-creation at Mahindra

Strategy and co-creation thinking

Competing through co‐creation: innovation at two companies

Leading the transformation to co‐creation of value

Co‐creating value through customers' experiences: the Nike case

Co‐creating unique value with customers

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