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Journal Articles

Into the eXperience-verse: the strategic frontier of cloud business innovation and value co-creation

Venkat Ramaswamy, Krishnan Narayanan
Journal: Strategy & Leadership
Strategy & Leadership (2022) 50 (5): 25–31.
https://doi.org/10.1108/SL-06-2022-0061
Published: 08 July 2022
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Journal Articles

How companies can learn to operate as co-creational, adaptive, “living” enterprises

Venkat Ramaswamy, Maarten K. Pieters
Journal: Strategy & Leadership
Strategy & Leadership (2021) 49 (2): 3–8.
https://doi.org/10.1108/SL-01-2021-0009
Published: 15 February 2021
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Journal Articles

Leading the experience ecosystem revolution: innovating offerings as interactive platforms

Venkat Ramaswamy
Journal: Strategy & Leadership
Strategy & Leadership (2020) 48 (3): 3–9.
https://doi.org/10.1108/SL-01-2020-0014
Published: 13 March 2020
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Journal Articles

Building a culture of co-creation at Mahindra

Venkat Ramaswamy, Naveen Chopra
Journal: Strategy & Leadership
Strategy & Leadership (2014) 42 (2): 12–18.
https://doi.org/10.1108/SL-01-2014-0005
Published: 11 March 2014
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Journal Articles

Strategy and co-creation thinking

Venkat Ramaswamy, Kerimcan Ozcan
Journal: Strategy & Leadership
Strategy & Leadership (2013) 41 (6): 5–10.
https://doi.org/10.1108/SL-07-2013-0053
Published: 04 November 2013
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Journal Articles

Competing through co‐creation: innovation at two companies

Venkat Ramaswamy
Journal: Strategy & Leadership
Strategy & Leadership (2010) 38 (2): 22–29.
https://doi.org/10.1108/10878571011029028
Published: 09 March 2010
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Journal Articles

Leading the transformation to co‐creation of value

Venkat Ramaswamy
Journal: Strategy & Leadership
Strategy & Leadership (2009) 37 (2): 32–37.
https://doi.org/10.1108/10878570910941208
Published: 06 March 2009
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Journal Articles

Co‐creating value through customers' experiences: the Nike case

Venkat Ramaswamy
Journal: Strategy & Leadership
Strategy & Leadership (2008) 36 (5): 9–14.
https://doi.org/10.1108/10878570810902068
Published: 05 September 2008
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Journal Articles

Co‐creating unique value with customers

C.K. Prahalad, Venkat Ramaswamy
Journal: Strategy & Leadership
Strategy & Leadership (2004) 32 (3): 4–9.
https://doi.org/10.1108/10878570410699249
Published: 01 June 2004
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