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Yanli Zhang
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Journal Articles
The TikTok miracle: cracking the code of TikTok’s platform strategy
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2025) 53 (5): 557–566.
Published: 28 April 2025
Journal Articles
How the leading Chinese real estate brokerage transformed into a digital platform business
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2022) 50 (1): 19–24.
Published: 13 December 2021
