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Keywords: “Customer Needs/Technology Needs” matrix
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2017) 45 (2): 25–32.
Published: 20 March 2017
... to the four quadrants of a “Customer Needs/Technology Needs” matrix. The study concludes that the benefits are both strategically and financially significant. Michael Kolk can be contacted at: kolk.michael@adlittle.com © Chandler Hatton, Michael Kolk, Martijn Eikelenboom and Mitch Beaumont. 2017...
