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Keywords: Competitive advantage
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2000) 28 (3): 22–27.
Published: 01 June 2000
... Competitive advantage Value “Going global” is one of the guiding business imperatives of the new century. But what does it mean? There is no magic formula to going global, or even a clear definition of what the characteristics of a truly global organization are. Most of the 25 companies feel...
