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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2010) 38 (1): 42–49.
Published: 05 January 2010
... segments, which – although they share much in common – each have particular differences in their set of brand values. Paul Nunes can be contacted at: paul.f.nunes@accenture.com © Emerald Group Publishing Limited 2010 Marketing strategy China Product development Advertising Market...
