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Keywords: Airlines
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2008) 36 (3): 21–25.
Published: 09 May 2008
...Ram Herstein; Yoram Mitki Purpose The purpose of this case study is to trace the process by which the new management of an airline company sought to implement a premium service strategy and to assimilate this strategy into its organizational culture, with the aim of positioning the company...
