Keywords: Alibaba
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Journal Articles
Strategy & Leadership (2019) 47 (2): 11–18.
Published: 08 March 2019
...Brian Leavy Purpose Alibaba strategist Ming Zeng explains how the company operates its “smart business” in the era of business ecosystems Design/methodology/approach Alibaba today presents a vivid picture of the new business world emerging, one that operates using the data generated...

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