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Keywords: Alternative plausible futures
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Journal Articles
Regaining customer relevance: the outside‐in turnaround
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2013) 41 (4): 17–23.
Published: 28 June 2013
... for capturing full attention include scenario exercises that develop alternative plausible futures (such as when the firm is a loser) or a Red Team exercise in which teams role play an attacker to expose points of vulnerability. In 1992 the British retailer Tesco was in a state of crisis [13...
