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Keywords: Assumption‐driven process
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2012) 40 (3): 30–35.
Published: 27 April 2012
...‐conceive it as an assumption‐driven process centered on learning, rather than simply a sequence of activities marching towards a pre‐determined outcome. Findings The authors suggest that firms should adopt assumption‐driven learning in a series of sequential divergent‐convergent cycles – one...
