... evolved rapidly in recent years. Both Target and Kohl’s have effectively developed data analytics systems to mine social networking sites and other sources. In a 2014 speech at the Retail Federation’s Big Show, IBM CEO Ginni Rometty described big data as a means for retailers to understand shoppers via...

.../three-steps-towards-market-domination-4605#ElYfzOjKkh1tZlb0.99 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only --> business models big data change indicators Historically companies have created market dominance...

... and optimize the search for such potential prospects. Social media, which blends the personal and the businesslike and provides opportunities for engagement with the client on an almost real-time, personalized basis. The manipulation of huge quantities of “Big Data” to increase the efficiency and effectiveness...

...Anthony Marshall; Stefan Mueck; Rebecca Shockley Purpose – To understand how the most successful organizations use big data and analytics innovate, researchers studied 341 respondents’ usage of big data and analytics tools for innovation. Design/methodology/approach – Researchers asked...

...Thomas H. Davenport Purpose – The author, an internationally known IT expert, aims to explain how big data is being used by leading corporations to promote better decision making, especially about innovation. Design/methodology/approach – Big data is the collection and interpretation...