Keywords: Blockbuster model
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Strategy & Leadership 1–20.
Published: 10 April 2026
...Amal Abotk Purpose Facing an innovation crisis marked by escalating research and development (R&D) costs, declining R&D productivity and recurrent patent expirations. Big Pharma companies have undergone a profound business model transformation from the traditional blockbuster model...

or Create an Account

Close Modal
Close Modal