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Keywords: Blue Ocean Shift
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2018) 46 (3): 10–20.
Published: 09 May 2018
...Brian Leavy Purpose This masterclass examines the blue ocean value innovation process, how it works in practice and how it has evolved since the publication of Blue Ocean Strategy (2005) by W. Chan Kim and Renee Mauborgne as explored in their new book their new book Blue Ocean Shift (2017...
