... The authors present “A Growth Model of Market-Creating Innovation Strategy” based on their three decades long research journey from blue ocean strategy to what Kim and Mauborgne have come to call “nondisruptive creation,” creation without destruction or disruption. Findings The authors’ found that what...

...-term competitive advantages.” [See Figure 1 “What is Costovation?”] Figure 1 Brian Leavy can be contacted at: brian.leavy@dcu.ie © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Blue ocean strategy Innovation is typically...

...Brian Leavy Purpose This masterclass examines the blue ocean value innovation process, how it works in practice and how it has evolved since the publication of Blue Ocean Strategy (2005) by W. Chan Kim and Renee Mauborgne as explored in their new book their new book Blue Ocean Shift (2017...

... The strategic concepts of Kim & Mauborgne’s Blue Ocean Strategy, Clayton Christensen’s Job to Be Done theory and Curt Carlson’s SRI Playbook – Need, Approach, Benefits per costs and Competition (NABC) can be adopted by Agile teams seeking innovations that create new customer value. Practical...

... shows how Agile management and strategic management concepts like “Jobs to be done” theory and “Blue Ocean” strategy can merge to promote market-creating innovation. Originality/value Given that industry borders are dissolving and competition is more dynamic than ever, the need for Strategic Agility...

...Gayle C. Avery Purpose This interview discusses a “Blue Ocean” strategy initiative: how to introduce effective change in diabetes care into Thailand given a strong reluctance in patients, and in Thai society, to see that diabetes is not a condition to be treated by doctors alone. Design...

...Robert M. Randall Purpose – W. Chan Kim and Renée Mauborgne, professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute, introduced and defined the theory and practice of blue ocean strategy – a unique methodology for creating commercially relevant new market...