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Keywords: Business excellence
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2009) 37 (2): 13–20.
Published: 06 March 2009
... value creation logics leads to discovering Blue Oceans. Norman T. Sheehan can be contacted at: Sheehan@Edwards.usask.ca © Emerald Group Publishing Limited 2009 Marketing strategy Value added Business excellence In their landmark 2005 book Blue Ocean Strategy...
