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Keywords: Buyer experience cycle
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2018) 46 (3): 10–20.
Published: 09 May 2018
... and unleashing new demand. Restricted retail or banking hours before the arrival of online shopping and banking is one of the most familiar examples. The generic buyer utility map is a matrix with the “six stages of the buyer experience cycle” on the horizontal axis and the “six utility levers...
