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Keywords: Co-creation of value
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Journal Articles

Building a culture of co-creation at Mahindra

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Venkat Ramaswamy, Naveen Chopra
Journal: Strategy & Leadership
Strategy & Leadership (2014) 42 (2): 12–18.
https://doi.org/10.1108/SL-01-2014-0005
Published: 11 March 2014
... experiment expanded. Findings – By enlisting employees and a range of other stakeholders the firm was able to greatly improve product quality. The success of the initial program caused executives in other units of the firm to become co-creation of value process champions. Practical...
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Journal Articles

How to plan and manage a project to co-create value with stakeholders

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Gaurav Bhalla
Journal: Strategy & Leadership
Strategy & Leadership (2014) 42 (2): 19–25.
https://doi.org/10.1108/SL-01-2014-0006
Published: 11 March 2014
...Robert Randall; Gaurav Bhalla Purpose – The article explains how innovating with customers and other stakeholders to achieve co-creation of value requires companies to marry their collaborators' interests with corporate knowledge and resources. The process starts with setting objectives...
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