... in attractive or untapped market segments; customers that exhibit a high co-creation potential; innovators and early adopters; lead users looking to develop solutions to solve their own needs. Practical implications – Collaborative innovation projects need to define “What's...

... “Masterclass” author Brian Leavy believes that collaborative innovation is the new corporate imperative and explains how three sets of revolutionary thinking and practices – design thinking, value co‐creation and the power of “pull” – can create new opportunities for businesses. Findings The paper...

... Aging populations Urbanization Emerging markets Green energy Competitive essence Innovation Value chain Analytics capabilities Collaborative innovation Clearly, companies in all industries, in all parts of the world, can expect an intensely competitive decade ahead. Yet the decade will also...