... engagement Information sharing and collaboration Social learning Social innovation Consumer behaviour Innovation Social business represents a significant opportunity for organizations, both internally as well as externally. Social business can create valued customer experiences, increase workforce...

.... Saul J. Berman can be contacted at: saul.berman@us.ibm.com © Emerald Group Publishing Limited 2012 Media and entertainment industry Digitally connected consumers Personalized content Consumer behaviour Digital revenue streams Content ownership models Content accessibility models...

.... The following pairs of motivating concepts are linked in IP strategy because they appeal to the practical and the emotional aspects of the same driver of consumer behavior. Cheap/helps me appear smart and thrifty. This pair of concepts describes perhaps the core motivation for indulgent parsimony...

...Adrian C. Ott Purpose This paper aims to explore the impact of time on customer behavior and decision making. Even though people factor time into decisions on a daily basis, businesses tend to focus resources and efforts on other aspects of consumer behavior such as pricing and demographics...

...@gmail.com © Emerald Group Publishing Limited 2010 Competitive advantage Competitive strategy Brands Consumer behaviour Perception Product positioning A manufacturing executive presenting an analysis of his unit to colleagues at an in‐house seminar recently reported that a major...

... important tools and techniques she and her colleagues have developed for assessing and managing discovery‐driven growth projects. Brian Leavy can be contacted at: brian.leavy@dcu.ie © Emerald Group Publishing Limited 2009 Business formation Corporate ventures Consumer behaviour...

... profit and return on equity. They can make performance in the eyes of consumers just as critical a goal as financial performance. © Emerald Group Publishing Limited 2008 Customer loyalty Advocacy Consumer behaviour Brands Most senior executives at consumer products companies can...

... Group Publishing Limited 2007 Stock control Profit Consumer behaviour Every three or four years, manufacturers roll up their sleeves, muster an ounce of determination, and perform the obligatory SKU reduction effort. They set out to rid their inventories of the slow‐moving items and line...

... common stages include: Research should generate the consumer insights a decision maker needs: Buyers Decision making Consumer behaviour Customer loyalty Consumer research Do you know all you need to know about why consumers will buy from your company, or instead buy from your competitor...

... functions – e‐business included. © Authors 2002 Alliances Network Consumer behaviour Brands Management Model Marketing PricewaterhouseCoopers recently prepared a lengthy analysis of major trends in the entertainment industry and the actions entertainment and media companies...

... UP Limited 2000 But what do we mean when we say new consumers have higher expectations of the companies with which they do business? We have identified six traits that typify new consumers’ behavior in the marketplace. Such services target time‐starved households. The services...

... Brand equity Marketing communications Brands Customer satisfaction Consumer behaviour This renewed interest in branding creates the need to better understand how brand equity is built and maintained. A number of recent articles have stressed that rather than being solely created by marketing...

... away. © MCB UP Limited 2000 Customer satisfaction Mass customization Experience Customer loyalty Consumer behaviour In a previous Strategy & Leadership article, we argued that goods and services were no longer enough to compete in today’s increasingly commoditized...