... engagement Information sharing and collaboration Social learning Social innovation Consumer behaviour Innovation Social business represents a significant opportunity for organizations, both internally as well as externally. Social business can create valued customer experiences, increase workforce...

... Publishing Limited 2012 Media and entertainment industry Digitally connected consumers Personalized content Consumer behaviour Digital revenue streams Content ownership models Content accessibility models Content on demand Differentiated customer experiences Customer analytics Social media...

...‐driven motivators. Kenneth Alan Grossberg can be contacted at: kengross@waseda.jp © Emerald Group Publishing Limited 2011 Value added Marketing strategy Consumer psychology Consumer behaviour Brand management Indulgent parsimony was originally proposed as a marketing...

...Adrian C. Ott Purpose This paper aims to explore the impact of time on customer behavior and decision making. Even though people factor time into decisions on a daily basis, businesses tend to focus resources and efforts on other aspects of consumer behavior such as pricing and demographics...

...@gmail.com © Emerald Group Publishing Limited 2010 Competitive advantage Competitive strategy Brands Consumer behaviour Perception Product positioning A manufacturing executive presenting an analysis of his unit to colleagues at an in‐house seminar recently reported that a major...

... important tools and techniques she and her colleagues have developed for assessing and managing discovery‐driven growth projects. Brian Leavy can be contacted at: brian.leavy@dcu.ie © Emerald Group Publishing Limited 2009 Business formation Corporate ventures Consumer behaviour...

... profit and return on equity. They can make performance in the eyes of consumers just as critical a goal as financial performance. © Emerald Group Publishing Limited 2008 Customer loyalty Advocacy Consumer behaviour Brands Most senior executives at consumer products companies can...

... This is the first truly strategic approach to ending SKU proliferation, a cause of substantial wasted resources. © Emerald Group Publishing Limited 2007 Stock control Profit Consumer behaviour Every three or four years, manufacturers roll up their sleeves, muster an ounce of determination...

... common stages include: Research should generate the consumer insights a decision maker needs: Buyers Decision making Consumer behaviour Customer loyalty Consumer research Do you know all you need to know about why consumers will buy from your company, or instead buy from your competitor...

... and versatility – have been optimized through an understanding of what a new generation of consumers want. © Authors 2002 Alliances Network Consumer behaviour Brands Management Model Marketing PricewaterhouseCoopers recently prepared a lengthy analysis of major trends...

... UP Limited 2000 But what do we mean when we say new consumers have higher expectations of the companies with which they do business? We have identified six traits that typify new consumers’ behavior in the marketplace. Such services target time‐starved households. The services...

... Brand equity Marketing communications Brands Customer satisfaction Consumer behaviour This renewed interest in branding creates the need to better understand how brand equity is built and maintained. A number of recent articles have stressed that rather than being solely created by marketing...

... sacrifice as a foundation for effectively instigating customer surprise. Customer satisfaction Mass customization Experience Customer loyalty Consumer behaviour © MCB UP Limited 2000 Among other things, it eliminates the waste of both loading and carrying unused beverages, meals...