Keywords: Consumer goods innovation
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Journal Articles
Strategy & Leadership (2012) 40 (4): 36–42.
Published: 29 June 2012
... into the food, mass, and drug channels. Amy Muller can be contacted at: amy.muller@innovaro.com © Emerald Group Publishing Limited 2012 Open innovation Product development Consumer goods innovation Business model opportunities Company competencies Open innovation partners Innovation...

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