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Keywords: Consumption
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Journal Articles
Marketing in the Great Recession: an executive guide
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2009) 37 (3): 4–8.
Published: 08 May 2009
... – offering reassurance, value and self‐esteem at bargain – may prove most effective. Kenneth Alan Grossberg can be contacted at: kengross@waseda.jp © Emerald Group Publishing Limited 2009 Marketing strategy Recession Consumption Like the calamity of a giant ocean liner...
