... on the actions and fate of their firm. This expansion of executive responsibilities has been a necessary and good change for business and society. Corporate communications Governmental affairs Shapeholders Social and environmental activists Stakeholder relations WinWin Shapeholder Engagement...

... – stories – that win both hearts and minds – enable leaders to achieve difficult goals. © Emerald Group Publishing Limited 2012 Corporate communications Leadership communications Strategic storytellers Persuasive narrative Narratives Narrative architect Narrative structure...

... of these girls, while at the same time drawing their attention to P&G's feminine care products, in the hope of making these girls life‐long customers. If the sales information ever becomes too strident, the girls will depart. [6] © Emerald Group Publishing Limited 2010 Corporate...

... large corporations in an attempt to persuade them to settle large lawsuits before they ever reach a courtroom. Helio Fred Garcia can be contacted at: hfgarcia@logosinstitute.net © Emerald Group Publishing Limited 2008 Corporate communications Litigation Public relations...

... different from what most people expect. Stories about the audience's problems. Stories about the likely trajectory of the audience's problems. An unexpected question or warning. © Emerald Group Publishing Limited 2008 Leadership Corporate communications Fiction Change...

... Corporate communications Media Corporate image What you say during a crisis – and how you say it – largely determines how the public will judge what you do. And how a company responds to a crisis (and how fast) is crucial to achieving a positive outcome, and avoiding a disastrous one. It may seem...