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Keywords: Crowd Funding
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2017) 45 (4): 19–23.
Published: 17 July 2017
... resolving the paradox. Design/methodology/approach The method is based on six marketing mechanisms derived from crowd funding: choosing a target prospect and positioning, creating a prototype, setting a price based on value, locating prospects; getting an address, communicating with prospects...
