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Keywords: Customer behaviour
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2006) 34 (2): 21–27.
Published: 01 March 2006
... – how changes in a company's offer or communications lead to changes in customer behavior, and what affect these have on company profitability. Practical implications Managers can use the 3‐D integrated perspective to help evaluate strategic options by addressing the economic trade‐offs...
Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2006) 34 (2): 10–20.
Published: 01 March 2006
... and communicate with laser like precision; systematic nurture of new‐customer relationships; manage the customer experience, not just the account; dare to be different; and concentrate on measurements that enable anticipation of customer behavior. © Emerald Group Publishing Limited 2006 Banking...
