... branded content experiences that influence customer engagement through multi-method data analysis and the development of a conceptual framework underpinned by consumer culture theory ( CCT ) from an emerging market context. Corresponding author Hayford Amegbe amegbe.hayford@uir.ac.ma...

...Hayford Amegbe; Nkululeko PraiseGod Zungu; Charles Hanu; George Amoako Purpose This study explores the relationship between customer engagement (affective, cognitive, and behavioral aspects) and its impact on brand happiness, evangelism, and love within an emerging African market context, where...

... officers, focusing on the customer and promoting the customer-focus competencies of their organizations. V.K. Narayanan can be contacted at: vkn22@drexel.edu © Emerald Group Publishing Limited 2015 Customer engagement Chief information officer Customer-focused IT Innovating customer...

... people worked together to envision and implement the new possibilities they discovered. Jeanne Liedtka can be contacted at: LIEDTKAJ@darden.virginia.edu © Emerald Group Publishing Limited 2014 Innovation Design thinking Customer engagement Customer intamcy Design thinking tools...

... future Corporate openness Customer relationships Innovation partnerships Collaboration attributes Customer engagement Customer data Customer individualization Social media Extensive conversations about the future of business, innovation, customer interactions and technology with thousands...

..., increase workforce productivity and effectiveness and accelerate innovation. Peter J. Korsten can be contacted at: peter.korsten@nl.ibm.com © Authors 2013 Social business Social media Social business tools Social marketing Transparency risks Customer experiences Customer...