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Keywords: Customer inspired innovation
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Journal Articles
Visionary customers: source of long-term competitive advantage
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2018) 46 (3): 29–36.
Published: 10 May 2018
... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Customer inspired innovation Targeted radiation therapy Value chain innovation Varian Medical Systems Visionary customers Demanding, involved customers can drive a company to achieve and then maintain...
