Keywords: Destructive competition
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Journal Articles
Strategy & Leadership (2015) 43 (2): 11–14.
Published: 16 March 2015
... Limited 2015 Blue ocean strategy Innovation strategies Destructive competition Market making innovation W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. They have produced a second edition of their best...

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