...Lukas Zechel Purpose This research shows that intangible assets play a vital role in early-stage digital platform joint ventures, but they must be carefully managed to maintain their positive impact. Design/methodology/approach The study follows a multi-case study approach in the European...

.../implications The ecosystem becomes more valuable to users as more users join. Originality/value Essential reading for executives experimenting with corporate digital platforms. 2021 © Emerald Publishing Limited Licensed re-use rights only Steve Denning can be contacted at: steve...

...Kazuaki Ikeda; Anthony Marshall Purpose The article examines four strategies for creating competitive advantage in markets enabled by digital platforms. Design/methodology/approach The four strategies are assessed: 10; Strategy 1: The Digital Industrialist - hardware-data-experience. 10...

... only business model innovation digital platforms digital reinvention managing digital strategy To compete and thrive in the face of disruption of economies, industries and markets, organizations need to embrace digital reinvention of their business model. Over the past two decades...