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Keywords: Distribution channels
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2000) 28 (4): 21–26.
Published: 01 August 2000
...David Bovet; Joseph Martha The traditional supply chain starts with components, which are assembled and pushed through distribution channels in the hope that someone will buy them. A value net, by contrast, starts with customer priorities and aligns the company operations and supplier relationships...
