Keywords: Exceptional corporate performance
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Journal Articles
Strategy & Leadership (2013) 41 (3): 5–10.
Published: 26 April 2013
... level. This paper aims to examine these two categories. Design/methodology/approach With the flaws of previous searches for the secret to exceptional corporate performance in mind, the authors began theirs with a radical premise: that what constitutes stand‐out performance is not obvious...

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