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Keywords: Executive decision making
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Journal Articles
Roger Martin explores three big ideas: customer capitalism, integrative thinking and design thinking
Journal:
Strategy & Leadership
Strategy & Leadership (2011) 39 (4): 19–26.
Published: 05 July 2011
...Brian Leavy Purpose The purpose of this paper is to present an interview with professor and noted author Roger Martin discussing three major topics— the future of capitalism, better executive decision making and innovations that boost customer value – all at the heart of current executive...
