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Keywords: Experience Economy
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Journal Articles
Integrating experiences into your business model: five approaches
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2016) 44 (1): 3–10.
Published: 18 January 2016
.... B. Joseph Pine II can be contacted at: bjp2@StrategicHorizons.com © Emerald Group Publishing Limited 2016 business model innovation customer experiences customer transformation Experience Economy experience offerings staging experiences It has been nineteen years since we...
Journal Articles
A leader's guide to innovation in the experience economy
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2014) 42 (1): 24–29.
Published: 14 January 2014
...Robert Randall and Brian Leavy; B. Joseph Pine II; James H. Gilmore Purpose – To succeed in the rapidly evolving experience economy executives must think differently about how they create economic value for their customers. Design/methodology/approach – Five value-creating...
Journal Articles
Using the customer journey to road test and refine the business model
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2013) 41 (2): 12–17.
Published: 01 March 2013
... Consumer behavior Business strategy Customer journey strategy Experiences staging Ethnographic study Freytag diagram Experience economy The journey customers take to and through their interactions with businesses today would have been unimaginable a few decades ago. Customer journeys now...
