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Keywords: Experience Economy
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2016) 44 (1): 3–10.
Published: 18 January 2016
.... B. Joseph Pine II can be contacted at: bjp2@StrategicHorizons.com © Emerald Group Publishing Limited 2016 business model innovation customer experiences customer transformation Experience Economy experience offerings staging experiences It has been nineteen years since we...
Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2014) 42 (1): 24–29.
Published: 14 January 2014
...Robert Randall and Brian Leavy; B. Joseph Pine II; James H. Gilmore Purpose – To succeed in the rapidly evolving experience economy executives must think differently about how they create economic value for their customers. Design/methodology/approach – Five value-creating...
Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2013) 41 (2): 12–17.
Published: 01 March 2013
... marketing Consumer behavior Business strategy Customer journey strategy Experiences staging Ethnographic study Freytag diagram Experience economy The Royal Caribbean cruise experience was able to satisfy myriad vacationing desires by focusing on the customer journey and the sequence of events...
