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Keywords: Extreme trust
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2013) 41 (6): 31–34.
Published: 04 November 2013
... – Called “extreme trust,” this approach requires a re-assessment of value produced by the systems that produce the customer journey experience. Findings – Companies need to revisit customer relationship management in the light of three principles: Seeing opportunities to create value from...
