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Keywords: Generative AI
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Journal Articles
Journal Articles
Strategy & Leadership (2025) 53 (2): 174–187.
Published: 23 January 2025
... involves preserving identity, operational, and relational aspects of business integrity during the new technological integration process. Using Generative AI as an illustrative case, the article provides a six-stage conversation framework, covering authenticity, direction, unification, scalability...
Journal Articles
Strategy & Leadership (2024) 52 (1): 23–28.
Published: 15 April 2024
...Anthony Marshall; Christian Bieck; Jacob Dencik; Brian C. Goehring; Richard Warrick Purpose Most recent C-suite surveying suggests current applications of generative AI, although hyped, are fragmented and unlikely to yield major financial returns anticipated. Instead, business leaders expect major...
Journal Articles
Strategy & Leadership (2023) 51 (6): 30–36.
Published: 30 August 2023
... AI investments. IBM IBV surveyed executives to assess their progress and concerns and their adoption strategies. Design/methodology/approach Adoption of generative AI is still in its very early stages. Most organizations are only beginning to figure out how and where to make use of it. In fact...

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