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Keywords: IBM Design Lab
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2014) 42 (2): 26–29.
Published: 11 March 2014
..., Agile Practice Lead for the IBM Design Lab, how Agile software development methods were contributing to the success of IBM's key digital marketing initiatives. Findings – The traditional approach to software development is to define, design, develop and test everything – before delivering...
