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Keywords: IT strategy
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2017) 45 (1): 37–43.
Published: 16 January 2017
...Vegard Kolbjørnsrud; Richard Amico; Robert J. Thomas Purpose According to the authors’ research, while top-level executives look forward to the potential of artificial intelligent systems in their firms, line managers are much more skeptical. This article advises on i8mplementation strategy...
Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2013) 41 (6): 31–34.
Published: 04 November 2013
...-term results. © Emerald Group Publishing Limited 2013 Customer relationship management Customer loyalty Customer experience Extreme trust IT strategy IT system design Most businesses and other organizations operating today think that they are already customer-centric...
